To love and to work. These are the two ultimate goals in life according to the father of psychoanalysis Sigmund Freud. If we really had to boil down to it, yes it is. We need love, affection, attention, acceptance, and all those positive emotions to get us by, and we need to be productive, purposeful and goal oriented to be able to provide for ourselves and loved ones. So this is what we are about, LOVE & WORK.